Customer and Marketing Strategy is paramount for organizations to achieve consistent, profitable growth. Conner Insights + Solutions brings vast knowledge of the marketing & media tech ecosystem to develop and implement differentiated strategies for CMOs and marketing organizations . We develop actionable roadmaps, rooted in analytics, providing organizations with clear measurement plans and KPI roadmaps to gauge success.
Expertise in all areas of marketing analytics spanning Customer, Digital, Media, Pricing, Distribution. Our Insights & Analytics services range from building predictive models to forecasting to media optimization algorithms to business intelligence and dashboards. Having a deep understanding of data and data structures allows us to leverage your marketing tech capital investments providing robust insights, better models, and improving marketing outcomes.
Conner Insights + Solutions has the expertise to activate your marketing strategies within digital media channels inclusive of Search, Display/Programmatic, Paid Social. Oftentimes there is a disconnect between strategy and activation as: 1) Strategies are developed without consideration for platform constraints or 2) Platform levers are not fully considered in the planning phase. Additionally, we bring our technical skills to bear by developing APIs to implement sophsiticated campaign design for precision targeting resulting in increased ROI. Our expertise in media activation spans platforms such as, but not limited to: Google AdWords, Bing AdCener, Facebook, DoubleClick, MediaMath, Amazon, YouTube, and LinkedIn.